Influencers are people who build a large or highly engaged audience. They can attract their attention and influence their behavior. They are central to modern social media culture and marketing strategies. An influencer is someone who affects the opinions or behavior of followers. Their power does not come from formal expertise but more from perceived authenticity, relatability, and ongoing interaction with a community that trusts them. There are celebrities with millions of followers and a smaller group of communities. Brands often use smaller groups to target and drive high engagement. Mega‑influencers are used for massive reach and visibility. Influencer marketing uses endorsements, reviews, and product placements in influencer content to drive awareness and sales. The influencer is taking advantage of the trust followers place in them. Because many consumers see influencers as more relatable than traditional celebrities, their recommendations can feel like advice from a friend, w...
Utilitarianism is the moral view that actions are right if they promote overall happiness and wrong if they produce pain. John Stuart Mill defines happiness in Utilitarianism as pleasure together with the absence of pain. Unhappiness is pain and the lack of pleasure. For Mill, happiness is the only thing desirable. Everything else is good only as a means to producing pleasure or preventing pain. Utility or usefulness in morality is measured by how much an action increases this balance of pleasure over pain for everyone affected, not just for the person acting. Mill insists that happiness is not just any pleasure. Intellectual, moral, and aesthetic pleasures are more valuable than purely bodily pleasures. He distinguishes intellectual, moral, and aesthetic pleasures from bodily or purely sensory pleasures. He argues that intellectual, ethical, and aesthetic pleasures are qualitatively better than sensory pleasures. He claims that competent people prefer pleasures with higher quality....